Simple Report Question


Simple newbie question for anyone who can help. In the Facebook report for a page, stats will often have HIGHER or LOWER next to a number. What is it indicating?

Is it saying it’s X& higher than previous comparable reporting period? Or something else?

Attached a screen shot to show what I’m referring it.

Bonus: Do you read these the same way when viewing a competitive report as well?



The Higher/Lower refers to it compared versus the last period.

If the report is Monthly it will compare it versus the previous month